About the OpportunityAn integral member of the Membership team and under the supervision of the Assistant Director of Integrated Fundraising, the Membership Manager is responsible for the project management and execution of digital fundraising strategies and communications for current and prospective donors of PBS North Carolina. This role supports the development and execution of fundraising programs for a multi-channel (print, broadcast, digital and social) and donor-centric communication strategy throughout the annual giving cycle, from identification to solicitation to stewardship. The Membership Manager provides direct support for a dynamic and growing digital fundraising program, working with the Assistant Director of Integrated Fundraising to implement digital campaigns for fundraising, donor engagement, new donor acquisition and donor retention in order to expand and diversify the base of support and increase levels of giving. This includes the development and implementation of digital fundraising initiatives including e-appeals, online advertising, social media, and mobile, as well as optimizing fundraising through PBS North Carolina's website in support of organizational fundraising and strategic planning efforts.

This position may be eligible for a hybrid work arrangement, consistent with System Office policy. UNC System employees are generally required to reside in North Carolina, within a 2-hour commuting distance of their assigned duty station.

About PBS North Carolina
At PBS North Carolina, our mission is to providetransformational experiences and trusted content to educate, inform, entertainand inspire the people of North Carolina. Providing free content across ourfour channels (PBS NC, The Explorer Channel, Rootle - PBS Kids, and The NorthCarolina Channel) to more than 13.6 million households, PBS North Carolinaserves the third largest public media market in the country. Beyond the screen,PBS North Carolina provides education services, teacher trainings, and hands-oncommunity involvement across the state of North Carolina. For more information,visit pbsnc.org and join the conversation by connecting with us atFacebook.com/MyPBSNC, Twitter.com/mypbsnc, and Instagram.com/mypbsnc.

About the Team
The PBS North Carolina Development Division is to expandand diversify revenue sources to drive sustainable growth for the organization.The division accomplishes this by generating solicitations and campaigns basedin both emotion and intelligence, heart and data.

Minimum Education, Experience, and Skills
Bachelor'sdegree and five (5) years of related experience; or an equivalent combinationof experience/education. All degrees must be received from appropriatelyaccredited institutions.

Required CompetenciesUnderstanding of and demonstrated experience with the techniques of successful, multi-channel fundraising and engagement campaigns including strategy and analysis, communications, data management, and solicitations in various forms (direct mail, broadcast, digital, social media).*Ability to write and adapt fundraising content and solicitations for email and social media formats.*Knowledge of and proven ability to develop and implement fundraising strategies to grow revenue and engagement.*Proven technical experience with digital platform management, multi-channel campaign execution and leveraging data and insights to develop phased and personalized cultivation pathways to generate ROI.*Experience with a customer relationship management (CRM) system such as Tessitura, Salesforce, Raiser's Edge NXT or others.*Experience with building and maintaining donation forms, surveys and other user engagement features, and running reports/interpreting audience analytics.*Ability to design and execute audience segmentation strategies to meet campaign goals, including communicating segmenting to other staff.*Ability to learn and adapt quickly to new technologies and opportunities.*Ability to self-direct daily activities and set priorities.

Preferred Education, Experience, and Skills*Attention to detail and ability to keep track of many details in a complex, dynamic, and diverse environment.*Expertise with fundraising and marketing technology platforms for email management, donation forms, social media advertising and paid advertising.*Eager to explore new technologies to improve system performance.*Comfortable communicating with internal team members and external vendors.*Experience with graphic design software and best practices.*Detail oriented with respect to donor communications, mailing lists and reporting.*Demonstrated understanding of and commitment to the mission of public broadcasting.

• Classification: Public Comm Specialist
• Appointment Type: Permanent
• Full-Time/Part-Time: Full-Time
• Employment Type: EHRA
• EHRA Category: Instructional, Research and Information Technology
• Recruitment Salary Range: $69,000 - $72,000
• Location: Research Triangle Park (RTP), NC USA
• Position Number: G0018733
• Special Instructions to Applicants: The position remains open until filled, but applications received by March 17, 2024 will be given priority consideration.

Equal Employment Opportunity and Other Information
The UNC System Office (includes PBS NC, NCSEAA, and NC Arboretum) is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.
The UNC System Office (includes PBS NC, NCSEAA, and NC Arboretum) is a VEVRAA Federal Contractor.
To claim veteran's preference, all eligible persons must indicate their eligibility as requested on the application. A DD Form 214, Certificate of Release or Discharge from Active Duty, may be required later in the selection process.
The UNC System Office (includes PBS NC, NCSEAA, and NC Arboretum) participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

Human Resources Contact Information
Applicants needing assistance with the application process are asked to contact: recruiter@northcarolina.edu.